Very hot autumn outfit in style of 1964-1965s with real vintage lacquered raffia hat by “Jacques Heim”

Now then, it's happened! In this outfit, I showcase the pearl of my hat collection - real vintage black lacquered raffia hat with large velvet bow décor on back by "Jacques Heim". 

Sometimes I stick to the idea that "the whole outfit is just a setting for an exquisite hat, just like the whole ring is just a setting for a precious stone." That's how it goes in this case. 

I have been looking for a suitable “setting” for my hat by “Jacques Heim” for a long time.

Specifically, since the beginning of last year, when I managed to buy this miracle in a Spanish vintage store for only 3 euros.

 

Jacques Heim was a High Fashion designer during the 1930s-1960s, as well as a theater and film costume designer. The initial laurels of glory of one of the great and famous couturiers belonged to him, and not to Christian Dior. 

For example, in the French fashion magazine "Claudine", the first small mention of Christian Dior appeared only in 1949. Whereas "Jacques Heim" was mentioned in every issue of 1940s.

 

Many modern bloggers confuse Jacques Heim and Louis Réard, attributing to both of them in turn, or even jointly, the creation of the "bikini" swimsuit. But actually it is not correct.

Initially, in 1932, Jacques Heim created a women's jersey swimsuit that reveals part of the body under the bust. 

The theme of an open part of the body under the breasts was generally popular in the 1930s. For example, the legendary Madeleine Vionnet in 1932 suggested wearing such a slightly revealing evening suit.

 

Then Jacques Heim created a two-piece bathing suit, consisting of brassiere and shorts. Following him, other fashion designers began to make such swimsuits.

 

In 1946, Jacques Heim launched a new series of two-piece bathing suits, hinting at the fact that it covers very little skin than was common at the time, calling the novelty in the zeitgeist «Atome»  («Atom»). The fashion designer believed that the smallest swimsuits should also be called as a particle of matter of microscopic size.

 

But Louis Réard a little later created what in the modern world is commonly called "Le Bikini" (by analogy with the atomic bomb that was tested on Bikini Atoll), in my opinion, a completely naked swimsuit. Although he was still far from many modern models.

 

In 1946, to popularize his creation, Jacques Heim specially hired a small advertising aircraft (skywriters) who flew with the slogan: "Atom — the world's smallest bathing suit!" along the coast of Cannes. To this, Louis Réard, who hired the same plane for his advertising campaign, retorted: “The bikini smaller than the world's smallest bathing suit!”

 

But if for those who have ever heard of Jacques Heim, his name is only associated with a swimsuit, then for me, as a fan of vintage fashion, his name is associated with elegance, sophisticated taste and High Fashion.

 

Jacques Heim died in 1967. Unfortunately, two years later, that is, in 1969, his fashion house also ceased to exist.

 

My hat, with its unusual extravagant shape, belongs almost to the beginning of the existence of “Jacques Heim” (the brand appeared in the 1930th year). Hats of this style could well have been worn throughout the decade, starting in 1933.

 

The label of the hat modestly says “Jacques Heim”, no address yet, no mention of shops in Biarritz and Cannes (they opened in 1937), and no brand logo yet of the funny face of a little eared devil, which will be present all the time on more modern items of this fashion house. I would guess that my hat is before 1937. Possibly 1935-1936.

I matched a Jacques Heim hat with a 1964-1965 dress. After all, the 1960s loved extravagant models, and not only invented new ones, but also repeated old ones. And, besides, “Jacques Heim” was famous for its conservatism and could well recall some of its own old style.

I am wearing:

• Real vintage black and green striped cotton little bit upper knee length fitted sheath dress with notched collar, buttoned down bodice and cap sleeves, about 1960s
• Real vintage black lacquered raffia hat with large velvet bow décor on back by “Jacques Heim” (Paris), made in France, about 1930s (pre 1937)
• Real vintage sterling silver with green enamel cross shaped clip-on earrings, about 1940s-1950s
• Real vintage black glass beads and agate stone multi strand choker collar necklace, about 1950s-1960s
• Black leather belt by “S. Oliver”, about 1990s-2010s
• Real vintage black patent leather handbag by “Sandino”, about 1990s
• Black leather slip on shoes with mid-high heels, 2010s-2020s, made in Spain

 

I think that I got a stylish, strict, but at the same time unusually extravagant outfit in the style of 1964-1965s. 

The coquetry of the dress in the colors of watermelon is combined with the conservatism and elegance of black toned accessories.

What do you think? Write your thoughts in the comments, I would be very interested to hear your opinion!