Cool summer outfit in style of 1933-1934s in a summery white & blue classic with real vintage jacket by "Fouks"
This was the very first summer look, I wore. When, do you think? In the second half of February! However, spring is the best. What a pity that this year most of the spring was overshadowed by weather anomalies and Saharian “Calima”.
This outfit makes me think of the distant and cool summer of the 1930s, in a northern resort. It seems that a little more and I will meet Hercule Poirot or Miss Jane Marple...
I wear jacket by French brand "Fouks". As always, I tried to find out something about it. At one time, this brand was famous and its models were placed in famous fashion magazines.
Coat by "Fouks" was published in: Vogue Paris, October 1958. Coat by Armand Fouks on page 60 in Queen, December 1964. Also in Jeanloup Sieff: 40 Years of Photography, Taschen, Cologne, 1996, p. 73 (variante) and "Appearances: Fashion Photography Since 1945" by Martin Harrison, 1991. Various wool garments from 1974 by "Armand Fouks" were given as an example of period clothing in "Fashion in the '70s: The Definitive Sourcebook" by Charlotte Fiell & Emmanuelle Dirix, 2014-2015.
Also in the Internet there are numerous photographs with different clothes by "Fouks": "Collection Printemps/Eté 1966 de la Maison Fouks" December 17, 1965; "Nouvelle collection chez Fouks" April 1967; "Ensembles from the New Spring Line by Fouks" November 4, 1970; "Fouks's Ready-to-Wear Fashions for Winter" April 9, 1971.
In addition, clothes by “Fouks” were illustrated in 1967 by the famous American fashion illustrator Antonio Lopez.
“Fouks” clothing models are mentioned: in the summer 1968 fashion catalog “Collection ROGER "La Mode Juvénile"" on pages 14-15; in the fashion magazine winter 1969 "Madame".
It is also mentioned in the "New York Times" in its 1970/04/25 issue "The Coup de Grace for the Mini?", as one of the finest coat and suit makers, among Claude Kelman, Ted Lapidus and Dejac.
In "Modes de Paris" in issue 1205 presents "Le prêt-à-porter de l'été 1972" on pages 3-6 interesting models of suits and coats along with the Boutique Dior, Lanvin, Patou, Guy Larochet, Saint Laurent and others.
Fur coats by "Fouks" were also published in the magazine "Elegance", 1971/1972 as a photo shoot in Egypt against the background of the pyramids.
"Elle France", September 6, 1971 mentioned jacket and skirt: Annie Jahan for "Fouks".
Woolen fabric coat by "Fouks", Paris, 1965 is in the famous collection of Alexandre Vassiliev and was presented at his exhibition "From mini to maxi. The 1960s" in 2011.
It is also known that on October 18, 1973, "Fouks" presented the "spring/summer collection 1974" of clothing in Meridien.
The earliest mention was in the "Bulletin officiel des annonces civiles et commerciales" in 1955, under the name "FOUKS PERE ET FILS" and was listed as "Confection pour hommes".
Then in the same edition, but already in 1956 it was said that the brand had been renamed to "SOCIETE FOUKS ET C" with the addition of "A l'Homme élégant". The main office was at 80, rue Réaumur, à Paris (2-e).
From 1994 to 1996 the company was called "FOUKS S.A. ESMAR" and was located at 15, rue d'Hauteville, à Paris (10th), then under the same name from 1996 to 1999 at 89, rue Réaumur, à Paris (2nd) and in both cases was listed as "Fabrication de vetements de dessus pour femmes et fillettes".
The brand was also mentioned in "Entreprendre" in issue 103 of July 1996 on page 82 like "Etss Fouks".
Thus, it turns out that the French brand "Fouks" was once famous, popular and belonged to Haute Couture. It started as a manufacturer of menswear, but then in the late 1950s it began to make womenswear. Already as a brand of women clothing, it was popular from the late 1950s to the first half of the 1970s. It existed until the end of the 20th century. Its subsequent fate is unknown to me.
I am wearing:
- Real vintage white and dark blue houndstooth printed pure wool jacket by “Fouks”, Paris, made in France, about 1960s-1970s
- White silk long sleeve button down blouse by “Prêt”, Sweden, about 2000s-2010s
- Real vintage white with blue stripe wool blend midi skirt, made in Italy, about 1960s-1970s
- Real vintage white wool felt hat with ribbon and feather decor, about 1970-1980s
- Real vintage slightly blue pure silk foulard with sketched glamor girl by “Castioni”, made in Italy, about 1970-1980s
- (not seen) Real vintage dark blue leather belt, about 1970s-1980s
- White python leather handbag by “Carla Sade”, made in Spain, about 1990s
- Real vintage white peccary leather driving gloves, about late 1960s
- Beige nylon tights, about 1990s
- White leather Venetian loafers with mid-high heels, made in Spain, 2010s-2020s
The jacket is just wonderful, and in combination with a midi skirt and hat, worn on the side, it completes my look in the spirit of Marlene Dietrich and the early 1930s, more precisely, 1933-1934. It turned out a little strict, a little masculine, but still relaxed and very feminine in a summery white and blue classic. Perfect to meet and greet summer. For those who say that wool is only for the cold and cool season: Sometimes, thin wool was worn even in summer.
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